Solutions
Mentality™: Key Insights into Lifestyle Development
Developed in-house and incorporating years of values and lifestyle research experience, Mentality™ uses a panel of over 100.000 Internet respondents to provide a window into your target group's motivation and behavior. The model identifies eight main population segments and corresponding values and lifestyles in Dutch society.
The horizontal axis represents values that become visible in people's lifestyles, work, leisure time and relations with family and friends. The vertical axis represents socio-demographic status, such as education and profession.
