Solutions
- YoungMentality
- Children and young people: a difficult group to capture. We’ll study how your business can most effectively appeal to the younger audience.
- Housing Perceptions
- Who wants to live where, and why? Discover the housing preferences of Dutch citizens and understand why their preferences are the way they are using our Housing Perceptions research.
- EthnoMentality
- Our EthnoMentality model categorizes today’s Dutch citizens on the basis of five manageable profiles, each with its own personal outlooks, values and lifestyles.
Customized Segmentation: Optimized Selection
When your target group's definitions are not specific enough for your needs, we offer target-group segmentation. Segmentation will help you better understand and explain consumer behavior, while increasing returns and creating product value. We'll provide you with the knowledge to:
- Implement targeted marketing policies
- Make the correct positioning decisions
- Identify and use the most effective communication tools
Domain-Specific Segmentations
Need to zero in precisely on your target group for a specific product or policy area? We can develop customized domain-specific segmentations that focus on ethnic minorities, youth, living- or working-styles, and many more.
Methods: The Practice
So how's it carried out? Segmentation uses a variety of different qualitative and quantitative methods to focus on your target group's deeper motivations and characteristics.