International
Many of our clients' marketing activities cover the European or global market. That is why a large percentage of the research assignments performed by Motivaction are conducted within an international context.
Guaranteeing quality
Good international research demands specific skills and knowledge. It is vital to guarantee the timeliness and comparability of the research results from the various countries. Motivaction employs researchers who have substantial experience in preparing and conducting international research. Their work is based on protocols which guarantee that international studies are coordinated with one another in terms of time, and that the results may be analyzed and interpreted on a country-specific and supra-national basis.
Local market
In addition, international research requires in-depth knowledge of the local market as well as an understanding of the results on a local level. There are major differences between consumers in the various countries involved. Our researchers regularly work together with local research staff at the Motivaction partner agencies in the different countries. This enables us to guarantee the preservation of the local significance of the research outcomes.
International networks
By offering security and reliability at an international level, Motivaction is part of GlobalNR: The Global Network for Research. This is the international network of independent research firms with representatives all over the world. Motivaction is also affiliated with a number of global organizations, the most important of which are: